Pik-Nik – Peel and enjoy!

ŽEMAITIJOS PIENAS is one of the largest dairy processing companies in Lithuania, founded in 1924 in Telšiai, producing high-quality dairy products for more than 100 years. Our high-quality products are valued both in Lithuania and in export markets, fostering long-standing traditions and innovation. Žemaitijos pienas owns a wide portfolio of different well-known brands.

Years of experience and unique recipes allow us to offer consumers a wide product range characterized by exceptional taste and high quality. Today, the company offers more than 200 consumer-favorite products—ranging from the organic line DOBILAS to the unique, legend-encased hard cheese DŽIUGAS. The product range is continuously updated to meet changing consumer needs. Products under the "Magija" brand gained consumer trust and impressive popularity from the moment they were launched; today, the "Magija" portfolio includes a classic line of glazed curd snacks coated in milk chocolate, as well as an innovative line enriched with protein and collagen, "PROTEIN M".

Customers have also come to love our semi-hard and processed cheeses, as well as string cheese sticks. The iconic Pik-Nik string cheese sticks belong to the Žemaitijos pienas brand family and are produced specifically at AB-F Šilutės Rambynas in Šilutė. Their visibility is boosted not only by their special flavor, but also through engaging events and national records. Since 2011, the "Pik-Nik Pasiplėšom" Championship has been held in the Baltic states, where the fastest "Pik-Nik" peelers compete every year. The "Pik-Nik" name is also celebrated through various records aiming for the longest string cheese stick: in 2011, a 384.92-meter-long string cheese was produced, and in 2022, this record was broken with a 699.56-meter-long string cheese. In 2022, a mass-eating record was also set when more than a thousand children ate "Pik-Nik" string cheese sticks simultaneously!

"Džiugas" is an exceptional hard cheese crafted according to long-standing traditions and expertise. Its intense flavor and unique aroma have earned over 90 international awards. It is a premium-quality product appreciated by gourmets and cheese enthusiasts worldwide.