<p>In Latgale, every third person pays attention to cell broadcast messages, but not always acts</p>

In Latgale, every third person pays attention to cell broadcast messages, but not always acts

Published: 09.11.2026

In Latgale, every third or 33.3% of residents pay attention to cell broadcast messages, but not always consider it necessary to act accordingly, according to data from a "Norstat" study commissioned by the State Fire and Rescue Service (VUGD).

The study shows that nearly 95% of respondents have received cell broadcast messages, and more than half or 51% indicate that they take them seriously.

However, only 9.3% of respondents admit that they act immediately according to the instructions, while 41.7% check additional information before taking action.

The survey results also reveal other differences in respondents' attitudes towards cell broadcast messages. Almost a quarter or 24.4% of respondents pay attention to them but do not always consider it necessary to act.

Meanwhile, 11.7% indicate that they do not act because they believe the threat does not personally affect them. A total of 1004 respondents participated in the survey, of which 89.4% have received cell broadcast messages multiple times.

In the context of the problem highlighted in the study, where some respondents notice the messages but do not consider the potential threat sufficient reason to act, VUGD emphasizes that the fact that the threat is not visible or felt at the moment of receiving the message does not mean it cannot affect a person's safety.