A day in the life of a Skonto Mediju Grupa advertising project manager is dedicated to attracting new clients and maintaining relationships with existing partners.
The main task is to offer creative and effective solutions for advertising campaigns that reach the client’s target audience through radio platforms. Advertising project manager Indra carefully plans campaign strategies, coordinates their execution, and ensures everything is completed on time and according to the client’s wishes.

Daily rhythm – creativity and responsibility
Each day is spent actively working on client acquisition and maintaining strong connections with current partners. Indra’s role involves a creative approach to campaign planning and coordination, ensuring they are carried out precisely and tailored to client needs. This role requires both strategic thinking and the ability to adapt to the industry's dynamic challenges. She emphasizes precision and determination as key to success.

Radio is more than just a job
Indra didn’t consciously choose to work in radio – it happened naturally. After more than two decades in the industry, she has realized that radio is like a living organism that fully captivates you and becomes an inseparable part of life. The dynamics and warmth of this field motivate her every day. For Indra, radio is not just a job – it’s a place where she can grow, create, and be part of a unique and creative process.

An opportunity for creative expression
Working in radio offers a chance to express creativity and create content that reaches and impacts a wide audience. She especially enjoys working with people, crafting advertising campaigns, and developing content that inspires and speaks to listeners. Every day brings a sense of fulfillment from contributing to this dynamic and inspiring process.

Unforgettable moments
One of the most memorable events was her first major advertising campaign with the slogan “My favorite radio is RADIO SKONTO.” This marked a significant victory, proving that perseverance and creativity can leave a lasting impact. Equally unforgettable are the team events and everyday encounters with wonderful people that fill each day with new and inspiring experiences.

Working in radio is diverse
When Indra first started in radio, she assumed the work would mostly involve hosting shows and technical operations. However, she quickly realized that radio work is much broader and more diverse. It requires adaptability, creativity, and continuous learning. Radio has become a place where there is always an opportunity to grow and make a difference through creative and inspiring content.

A space to create, learn, and inspire
If you’re passionate about dynamics, creativity, and the chance to influence society, working in radio can be the perfect challenge. It’s an environment where you can create, learn, and inspire others every day. Indra: “I highly recommend everyone to try their hand in this exciting industry!”